The most important part of any branding is consistency across all media. If your a small business and want to create a great impression with potential new customers, making sure that design, print and web advertising and promotion is consistent is key to creating a good impression.
Attention to detail with colour reproduction, quality printed materials and the use of clear and sharp logo's and photos are a must. Colour can vary in may ways and due to material differences, paper finishes, digital print methods and monitor calibration, so getting everything consistent is very important.
We see businesses (both large and small) making the same mistakes time and time again and its nothing complex to fix. So take time with a critical eye when reviewing your branding, advertising and marketing activities. Or hire a design team that prides themselves on attention to details.
No comments:
Post a Comment